The relationship between technology, business model, and market in autonomous car and intelligent robot industries

  • Jin Hyo Joseph Yun
  • , Dong Kyu Won
  • , Eui Seob Jeong
  • , Kyung Bae Park
  • , Jeong Ho Yang
  • , Ji Young Park

Research output: Contribution to journalArticlepeer-review

108 Scopus citations

Abstract

This study develops a new innovation diagram based on three elements - technology-business model (BM)- market - for characterizing the knowledge-based economy and open innovation. It identifies the relationship between technology, business model, and market through analysis of in-depth interviews with Korean firms that belong to the autonomous car and intelligent robot industries at first. It develops the Casual Loop Diagrambased on the dynamic relationships between technology-BM-market. In developing this diagram, regulations, standards, and leading firm effects were consideredwhichwere caught at the interviews. The technology-BM-market systemcausal loop diagramwas proven through the analysis of technology, and business model patent statistics, and the reference and citation networks among these patents from worldwide in 2 industries. It identifies the importance of the business model in addition to 3 factors identified in this research, the leading firm effect, standardization, and regulation. The research suggests new market increase strategies and policies which are based on technology-BM-market diagram in technology intensive industries such as autonomous car and intelligent robot industries. This study develops a new innovation diagram based on three elements - technology-business model (BM)- market - for characterizing the knowledge-based economy and open innovation. It identifies the relationship between technology, business model, and market through analysis of in-depth interviews with Korean firms that belong to the autonomous car and intelligent robot industries at first. It develops the Casual Loop Diagrambased on the dynamic relationships between technology-BM-market. In developing this diagram, regulations, standards, and leading firm effects were consideredwhichwere caught at the interviews. The technology-BM-market systemcausal loop diagramwas proven through the analysis of technology, and business model patent statistics, and the reference and citation networks among these patents from worldwide in 2 industries. It identifies the importance of the business model in addition to 3 factors identified in this research, the leading firm effect, standardization, and regulation. The research suggests new market increase strategies and policies which are based on technology-BM-market diagram in technology intensive industries such as autonomous car and intelligent robot industries.

Original languageEnglish
Pages (from-to)142-155
Number of pages14
JournalTechnological Forecasting and Social Change
Volume103
DOIs
StatePublished - 1 Feb 2016

Bibliographical note

Publisher Copyright:
© 2015 Elsevier Inc.

Keywords

  • Autonomous car
  • Intelligent robot
  • Open innovation
  • Technology-BM-market causal loop diagram

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