Abstract
This chapter explores cases which exemplify the development process and methods of engineer open innovation (OI)-based business models (BMs). To provide an introduction to engineer open innovation business models, three cases, i.e., that of Elon Musk with Tesla Motors and SpaceX, that of Larry Page and Sergey Brin with Google, and that of Steve Jobs and Steve Wozniak with Apple, are presented. In addition, a detailed explanation of each of the five steps in the engineer business model circle is provided with key factors and templates.
| Original language | English |
|---|---|
| Title of host publication | Management for Professionals |
| Publisher | Springer Nature |
| Pages | 199-216 |
| Number of pages | 18 |
| DOIs | |
| State | Published - 2017 |
Publication series
| Name | Management for Professionals |
|---|---|
| Volume | Part F498 |
| ISSN (Print) | 2192-8096 |
| ISSN (Electronic) | 2192-810X |
Bibliographical note
Publisher Copyright:© 2017, Springer Nature Singapore Pte Ltd.
Keywords
- Elon Musk
- Engineer
- Engineer business model circle
- Larry Page
- Sergey Brin
- Steve Jobs
- Steve Wozniak